Below is a blog re-posted from the Maricopa Small Business Development Center (SBDC). Kristin Slice and Nancy Sanders are proud to serve as Business Analysts for this amazing organization. The SBDC provides one on one counseling and advanced hands-on training for businesses. For more information or to schedule a free business counseling session please visit www.maricopa-sbdc.com.
In the weeks ahead there are at least three significant events with trade shows – the Women Entrepreneurs’ Small Business Boot Camp, the Scottsdale Airpark Trade Show and the inaugural Arizona Women’s Conference. Each of these events provide business professionals with the opportunity to meet hundreds of prospective clients, business associates and community representatives and most importantly, the opportunity to build relationships and make more money.
It’s a brand new year and you have probably set a goal (or two) for you and your business. As you look back on your 2011 accomplishments and successes, make a note of what new relationships you developed or strengthened and how those key relationships contributed to your overall success.
Use technology to build relationships, communicate value and find your next career
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Friend of Three Dog Marketing Peg Mulloy of Republic Services put together the following piece for an internal communication. Peg shares the benefits of giving back during the holiday season.
We love the sentiment and want to share it with you!
Tuesday’s Tip: Altruism-How Giving Back is Good for You
Regardless of the holiday traditions people practice, most involve giving or charity of some sort. Did you know that reaching out to help others, not only benefits the person being helped, but also has many benefits for the person doing the helping?
As the year comes to a close, most businesses start to discuss how they would like the next year to look. In January 2011 we published an article entitled Marketing Strategies to Plan Your Best Year Ever! For a full copy of that article with steps and guidelines to create a strategic marketing plan please visit our blog.
Before we move forward with creating a plan for 2012, I would like to reflect on the biggest business and marketing lessons I (Kristin Slice) have learned in 2011.
1.) Clarity is everything. When you are clear about what you do and the value you bring to the table, people will hire you. The more clarity you have about what your business is good at and who you want to work with, the easier sales and marketing is. This year we gained a lot of clarity about what we do and how we do it differently from others in our field. Many business owners are so good at something they don’t realize they are doing it! Find clarity, find clients.
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Businesses are thanking their customers with treats and gifts. The air is filled with the sounds of holiday music. It’s that time of year again; time to plan your marketing for next year. Below are steps and guidelines to create a strategic marketing plan that will ensure your marketing and sales efforts will yield the greatest results.
Three Dog Marketing was recently highlighted by the Phoenix Chamber of Commerce. In the article, Kristin Slice discusses Three Dog Marketing client DrivingMBA (http://drivingmba.com/) and their use of innovation and team work to create effective social media content. Click here to read the full article http://www.phoenixchamber.com/news/newsletter/marketing/2011/1110/casestudy